About me

I have a degree in Zoology and Environmental Science and I chose this education because my parents told me I should study something I love…  something about “finding a job you enjoy and never working a day in your life”.  But for years I have shunned any involvement in those areas because I thought it would be too heartbreaking; that I wouldn’t be able to do enough.

In the middle of 2012 I had an epiphany of sorts in the early hours of the morning at a very special friend’s house after too much red wine.  I realised that I cared too much about the planet and that is so full of amazing life to just sit by as a participant without trying to do something about trying to help ensure it stayed safe and viable.

The timing of this revelation may have had something to do with a mid-life crisis or Erik Erikson’s seventh stage of development.  I have no children and feel that if I am not spending my time contributing a bright young mind to the next generation then I probably should spend my time doing something to leave mark on the world rather than pursuing a completely hedonistic life!  So I’ve thought about it for a long time and ended up here.

My husband says I live a life of contradictions and he is very right.  One of the reasons I have avoided thinking about the bigger picture of how to live well on the Earth is that I don’t have the answer to how that can be done.  I try to do the right thing but I do make mistakes in my consumption choices and my actions.  I have an iPad and two cars and a nice house in the suburbs that doesn’t have solar.

I don’t propose that we all have to live a left wing, alternative and frugal existence.  The problem is finding the right path based on knowledge, facts, education and innovation.  Sustainable development.

Which brings me to the purpose of my website… to help individuals, i.e. you,

• learn and understand why it’s important to change how we consume resources;
• how you can help by being better informed about what you’re buying; and
• how together we can make a difference by influencing the production of better goods and services, create a better community and society, create value and find that ever elusive genuine      happiness.

It takes considerable knowledge just to realize the extent of your own ignorance.

Thomas Sowell

Please visit the home page for more information.